Why We Should Embrace AI-Driven Tech and Its Super Benefits for Marketing
Since, from a last few months, we have been trying to expand our operations into the US market, we noticed a significant difference in the type of functionality in both India & US markets. Digital marketing has become a vital tool for brands globally, but its strategies and execution vary significantly across regions due to […]
Why Public Relations Still Matters in the Digital Age
At SstallionEncore Media, we have been pioneering the PR space for brands & for personal branding of Founders/CEOs as well. And it does get tough to make the clients understand that PR is the “ ULTIMATE IT-GAME”, no matter what age, profession or platform you are on. In today’s digital-first world, where social media platforms […]
Why Local SEO Is Critical for Small Businesses
In today’s digital-driven world, small businesses must compete not just with local competitors but also with larger brands that have nationwide reach. One of the most effective ways for small businesses to stand out is through Local SEO (Search Engine Optimization)—a strategy that helps businesses appear in search results when potential customers look for services […]
Understanding the Difference Between PR and Marketing
Public Relations (PR) and Marketing are often used interchangeably, but they serve distinct purposes in building a brand. While both aim to enhance a company’s reputation and reach, their approaches, goals, and strategies differ. Here are some Key points we need to work on: 1. Purpose & Focus PR focuses on managing a brand’s reputation, […]